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MWR Customers Can Win Harley MotorcycleBy Harriet RiceArmy News Service
Event planners at the U.S. Army Community and Family Support Center, headquarters for Army MWR, teamed up with Miller Brewing Company to stage "A Legendary Summer," an MWR promotion designed as a tie-in to Harley-Davidson's 100th anniversary celebration. The event kicked off June 3 at 237 food and beverage outlets on installation in the U.S. and overseas; it continues through Aug. 31. "Miller Brewing Company approached us and wanted to partner with the Army's MWR food and beverage program," said Anita Tornyai, a member of the event planning team. "Miller already had a national promotion ongoing and offered us an opportunity to piggyback off their [Harley-Davidson] 100-year anniversary promotion. We said 'great!' and got started." "A Legendary Summer" features instant-win scratch cards with guaranteed winners, local events and contests that support the Legendary Summer/Harley theme, and a grand prize drawing for the Harley-Davidson motorcycle. Each time customers purchase food or beverages at a participating MWR outlet, they receive scratch cards. (Customers can also mail in requests for scratch cards.) "Our goal with promotions like this is to make people more aware of MWR, increase traffic through our food facilities and make those place and MWR a fun place to be," said Tornyai. Instant scratch "instant" winners get prizes such as Harley-Davidson/Miller shop jackets, long sleeve denim shirts and soft pack coolers. The used scratch cards then serve as entries into the drawing for the Harley-Davidson motorcycle purchased exclusively for the Army. "We've encouraged local staff to augment the promotion by sponsoring their own Harley nights with contests and events," said Tornyai. "We've had a good response. Some locations are doing 'Harley and Barley' nights or partnering with motorcycle clubs outside the gates." Beginning in mid-June, there will also be eight different collectable commemorative Miller Lite and MGD beer cans available for purchase. The artwork on the cans illustrates the different styles of motorcycles manufactured throughout the history of Harley-Davidson. Only authorized MWR customers of legal drinking age may purchase the commemorative beer cans. For a list of MWR locations participating in the "Legendary Summer" promotion, log on to www.mwrpromotions.com. Add your commentYou must be logged in to leave comments.  Contracting: A Sure Bet For Veterans July 10, 2009 If you are interested in working in contracting once you return to civilian life, the Federal Contractor Program can help you get a jump on your career. Use Your Military Training to Become an Operations Manager July 10, 2009 You can translate your supply chain know-how into a successful civilian career as an Operations Manager. All you need is a degree. Build a Career in Engineering July 10, 2009 Take your engineering skills to the next level with a bachelor's degree. It can help prepare you for a civilian job as an engineering manager. >> MILITARY NEWS ARCHIVE |
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